Apple & Microsoft

Microsoft hat den Deal für die US-Regierung im korrumpierten Umfeld an Land gezogen und Apple schweigt zu den offenkundigen Lügen von President Donald Trump. In diesem Fall haben zwei Helden der Digitalisierung komplett versagt. Jeder auf seine Weise. Warum? Es geht um Geld! Nicht um Werte. Beide verlieren damit signifikant an Glaubwürdigkeit. Im Social Media Space verlieren selbst die eingefleischten Fans beider Lager ihren Glauben an die „Tech-God’s“.

„Ein großer Haufen Scheiße“ …

Der global führende Blogger aus dem Apple Cosmos, John Gruber von Daring Fireball beschreibt die aktuellen Ereignisse von Apple, die ein Tiefpunkt für Apple darstellen:

„Tim Cook Appears Alongside Trump in Re-Election Campaign Ad Shot in Mac Pro Plant in Austin

Thursday, 21 November 2019

Donald Trump, tweeting a re-election video shot during his tour of Apple’s Mac Pro assembly plant today:

Today I opened a major Apple Manufacturing [sic] plant in Texas that will bring high paying jobs back to America. Today Nancy Pelosi closed Congress because she doesn’t care about American Workers! [sic]

I’ve been on board with Cook’s stance on engaging Trump. Participating in Trump’s technology council does not imply support for Trump. Engaging Trump personally, in private phone calls and dinners, does not imply support. But appearing alongside Trump at an Apple facility in a staged photo-op is implicit support for Trump and his re-election.

This wasn’t a promotion for the Mac Pro or its assembly plant. It was a promotion for Trump. This video makes it look like Trump’s trade policies have been good for Apple and that Tim Cook supports Trump. Both of those things are false. Even Trump’s predictable claim that this is a new facility is false — Apple, in what at the time was a high-profile shift, has been manufacturing Mac Pros at the same facility since 2013. Apple isn’t bringing Mac Pro assembly back to the U.S. because of Trump’s trade policies; Apple is keeping Mac Pro production here solely because Trump granted Apple an exemption to his tariffs — tariffs that he himself clearly does not understand.

But Cook went into this knowing that this is how Trump would play it — a big pile of nonsensical horseshit all the way down.

This is how Apple chose to unveil the packaging for the Mac Pro — in a poorly-shot overexposed propaganda video by the White House, scored with bombastic music that sounds like it came from an SNL parody of a Michael Bay film. Think about how it feels to work on that team at Apple. 

Jack Nicas, in an acerbic news analysis piece at The New York Times:

On Wednesday, Mr. Trump called Mr. Cook a “very special person” because of his ability to create jobs. He turned to Mr. Cook and said, “What would you say about our economy compared to everybody else?”

Mr. Cook replied, “I think we have the strongest economy in the world.”

“Strongest in the world,” Mr. Trump said.

The president then took questions on the impeachment inquiry and launched into a tirade against “the fake press.” Mr. Cook stood silently nearby.

“Mr. Cook stood silently nearby.”

A low moment in Apple’s proud history, and a sadly iconic moment for Tim Cook. I hope avoiding those tariffs is worth it.“

Quelle: John Gruber von Daring Fireball

Video: Ab Minute 23 wird es spannend!

Veröffentlicht von

harrywessling

Dipl.-Kfm. Harry Wessling ist Experte für Digitale Transformation, Customer Experience, CRM-Plattformauswahl und Methoden wie Design Thinking, Process Mining und andere Innovationsformate. STEVE JOBS' AGENDA mit weit über 300.000 Exemplaren ist einer seiner Bestseller-Bücher. Sein Handwerk lernte er bei Ernst & Young. Heute ist er als Advisor bei ec4u expert consulting ag für Unternehmen aus verschiedenen Branchen tätig, wie Banking, Telekommunikation, Produktion, Luftfahrt und andere.